Giuliana Petti Portfolio
Welcome to a showcase of my communication projects and creative work. Explore my collection of written media, press releases, and communication plans tailored to connect with mission, vision and goals of projects and brands.
About Me
My name is Giuliana Petti
I was born and raised in Ottawa, proudly Canadian, Italian by blood, and a storyteller by nature. My first lessons in public relations came from my late grandmother who was a woman so effortlessly captivating she could command a room without ever speaking the language.
Since the age of 15, I’ve been rolling up my sleeves and jumping headfirst into the working world — from folding denim in retail stockrooms to working as a brands ambassador, serving plates of pasta and shaking cocktails behind the bar. I juggled three jobs to put myself through Carleton University, where I earned my BA in Psychology with a minor in Women’s Studies. Understanding people has always been at the core of who I am, and still to this day influences many aspects of my story.
After a brief stint as a supply teacher, I realized my true calling wasn’t in the classroom but in connecting with people, telling stories, and crafting messages that stick. So, I pivoted to PR at Algonquin College, every twist in my path eventually pointed me toward my first love: fashion.
I packed up my ambition (and a few pairs of shoes) and landed at Istituto Marangoni to study Fashion Promotion, Communication & Digital Media. Now blending my love of writing, strategy, and creativity to help brands make their mark.
Whether I’m building a brand’s voice, writing a press release that sings, or dreaming up campaigns that connect, I’m exactly where I’m meant to be, telling stories that travel further than I ever could alone.
I have hands-on experience in public relations through both agency work and freelance projects. Through my work with Charming Media in Toronto, Canada I gained practical skills in media outreach, event coordination, social media and brand strategy. Over the past few months, I’ve been freelancing on various projects, allowing me to further develop my communication and project management abilities. During my academic journey, I’ve had the opportunity to work on campaigns for major brands such as Giorgio Armani blending strategy and creativity to help the group conceptualize future campaigns. Additionally another major accomplishment was being recognized as the most outstanding group for our communication project for Maison Margiela. These experiences have strengthened my creative thinking, teamwork, and strategic planning within the fashion and lifestyle sectors.
Let’s make something memorable together.

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